Here are both of my ancillary tass for Florence and the machine- Kiss with a fist.
Here is my advert, i wanted to keep it simple but make it stand out to reading through the magazine. The picture i chose for my advert achieved this because it was of the artist in an unusal pose and took up most of the advert, so seeing it at a glance may draw people to look more closely into the advert. I chose a sepia effect instead of a bright colour to keep in with the theme throughout our video being vintage, i feel it continued the effect. Also keeping with the vintage theme i chose the scroll text. And i only included the most important parrts of information so that it was easy to read and the information you wanted you found out straight away this being the title, song and release date. Also the reccomendation of a popular magazine, which might draw in people that wouldn't usually listen but may be influenced because of the magazine the read to see if it was as good as they reccomended.
Here is my album cover, continuing the simple and vintage look. I used the image of the artist again so it was clear that it was her single and then duplicated it three times in different shades adding to the vintage effect of the video and advert. Also i used the same font as the advert to link the together.
However the others in my group had a different approach and didn't really link all of our work together even though we used the same font and images, they were slightly too different.
About NME magazine: Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
We researched into marketing the product, we decided that it was best to create a single instead of an album due to the issues of creating a name for the album. We decided that we would publish our advert in NME magazine as the magazine focused on the same genre as our music video. This would have the largest audience because of the magazine being open to variety of genres so it allowed us to gain a wider audience than expected. we also decided that we would put it up for download as there are more people using online stores like itunes to purchase there music. So it might have more success being advertised online aswell.
Classified Rates 2008 (Colour)
Full Page £ 3,920
Half Page £ 1,960
Quarter Page (4 columns) £ 1,120
Quarter Page (3 columns) £ 845
SCC rate £ 28.00
(Minimum of 3 cm X 1 column box)
New & Unsigned
Full Page £ 950 220 mm X 140 mm
Half Page £ 500 101 mm X 140 mm
Quarter page £ 275 101 mm X 75 mm
Sixth page £ 175 60 mm X 75 mm
Twelfth page £ 95 30 mm
We decided on the price being at £2.99 as it was only a single. If somebody was downloading the song online it would cost between the regions of 99p to £1.75 depending on the popularity. Also the song and video can be purchased seperatly online and not just the song which would be the case in shops. However more profit would come from sales in stores the online download would be preferable to consumers. The benefits of advertising online are
• Targeted & measurable
• Reaches a global audience
• Speed of response (point of sale)
• Cost effective
• Drives traffic to advertisers site
• Quality of ad
• Speed of turning around ad
• Ease of advertising with IPC
• Extension of strong existing brands andcommunities
• Perfect pairing with magazines
• Control of ad/site content withinclassified department
Online Media
Banner £10 cpm 468 X 60, 30k
Leader £12 cpm 728 X 90, 30k
Sky £12 cpm 120 X 600, 30k
MPU £12 cpm 300 X 250, 30k
Banner e-Newsletter £750 550 X 150, 30k 4 frames
microsites.nme.com/php/mediapack/pdf/nme_media_information
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