In this slide are the two main types of media institutions that might distribute my magazine, these are Bauer media and IPC media and the magazines which they publish. Each company would have advantages and disadvantages, if i chose Bauer media it already publishes three well known magazines that have a high reputation, which could pose problems for a magazine that would be just starting out, such as competition between the magazines. Also, all three have similar target audiences and the genre of my magazine is the same as the three already owned which could cause a problem because Bauer may think that publishing my magazine wouldn`t be beneficial for them because of the existing ones. However the advantages would be that it is reliable and would be beneficial because its worldwide so your magazine would become well known in more than one country.
If i chose IPC Media it publishes one well known magazine which would be a better starting point because there wouldn`t be as much competition between magazines already being published. However IPC owns nme which is a similar genre to my magazine meaning it would have the same target audience this could be a disadvantage because they are so similar but could also be an advantage because if so many people read nme then the same people could be interested in my magazine because of the similarities between them both.
I think that the best company to distribute my magazine would be IPC media for the reasons above.
For more of my research on the publishers look here.
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