Wednesday, 1 April 2009

Publishers

We looked at two magazine publishers these were Bauer media and IPC media.

Bauer Media is Europe’s largest privately owned publishing Group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries, such as Kerrang, empire, mojo, Q, pop, more, closer,heat, grazia, FHM, as well as online, TV and radio stations. The mutlimedia publications strategy is to connect with audiences with content through our broad multi-touch point brand, wherever and however they want.
http://www.bauermedia.co.uk/



The advantages of choosing Bauer media would be that its international so more copys of your magazine would sell, with it being worldwide. Bauer media has a reputation so your magazine wouldn`t have any problems. However some of the disadvantages of Bauer magazine is the competition with magazines already owned would make it harder for your magazine to get seen.



IPC Media is the UK's leading consumer magazine producer. Owning 80 magazines such as; NME, Marie Claire, Golf monthly, Now, Pick me up, Nuts, World soccer. Also owning the online version of nme.com. Almost two in every three UK women and over 44% of UK men read an IPC magazine.
http://www.ipcmedia.com/



Some of the advantages of IPC media is that they dont own many music magazines so it would make it easier for your magazine to sell with less competition. It would be a good place to start if you were releasing a new magazine. The only disadvantage would be it that its not an international company, and doesnt have as many multimedia publications.


Comparing both publishers, i think the best publisher for my music magazine would be IPC media, because it has less competition which would enable my magazine to have more of chance to sell. Also it would be a better place to start to see how popular the magazine would become in the UK instead of becoming worldwide straight away, and not having many sales.

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