Here is my evaluation on Prezzi:
http://prezi.com/shmy8saqbdps/media-evaluation/
Sunday, 25 April 2010
Wednesday, 21 April 2010
How did you use new media technologies in the construction and research, planning and evaluation stages?
The new media technologies that we used during the construction, research, planning and evaluation stages, such as cameras, macbooks and other programmes such as photoshop and imovie. Are all listed here with some pictures using the equipment.
This picture is using the camera to film the video the main things which i learnt from this were that the use of mes-en-scene is highly important and you must make sure of your surrondings before you start filming as this could either make or ruin the shot. Also the need to use different angles and have a steady hand.
i-movie which we used to edit our video. The main things which i learnt from using imovie is that you can edit out and crop shots the make all the scenes come together, changing the speed of the scenes, and the adding different effect to your video we used the vintage effect, which changed the colour slightly, adding credits in and using different tansitions.
Here is using photoshop to create the auxillary tasks, of the cd cover and magazine advert. Photoshop takes alot to get used to which i learnt and can make your work look really effective depending on what you want to do. The effects on the programme, benefit your work if you know how to use them, some are straightforward to use whereas others are not. The main ones that i used were the lasso magnetic tool which enables you to cut around the image and the colour effects the gradient etc.
i-dvd is where the video is tansferred and burnt onto a disk. Using this i learnt how to upload my video into i-dvd and choose the theme, add the movie into the title screen. Then it's ready to be burnt to a disk.
We used youtube in the research process, to look at music video's that could help us in creating our own ones. I created an account on youtube, and uploaded my music video. I already knew how to do this due to previous videos for media, i had uploaded. I learnt the importantance of audience feedback, it's helps to have comments made about your work so you know what can be improved and what is good about it.
We also used facebook for audience feedback, uploading our video onto here to give us more audience feedback as well as using youtube.
We used Prezi to present our evaluation, i had never used this progamme before so i learnt alot whilst using it. What to do and how to use it is pretty easy to pick up. I learnt how to add in text, videos and photos. Also how to create the paths of when you click which parts it leads to.
Used throughout all the stages of production, this was beneficial for recording all of the planning research construction and progress throughout the project.
This picture is using the camera to film the video the main things which i learnt from this were that the use of mes-en-scene is highly important and you must make sure of your surrondings before you start filming as this could either make or ruin the shot. Also the need to use different angles and have a steady hand.
i-movie which we used to edit our video. The main things which i learnt from using imovie is that you can edit out and crop shots the make all the scenes come together, changing the speed of the scenes, and the adding different effect to your video we used the vintage effect, which changed the colour slightly, adding credits in and using different tansitions.
Here is using photoshop to create the auxillary tasks, of the cd cover and magazine advert. Photoshop takes alot to get used to which i learnt and can make your work look really effective depending on what you want to do. The effects on the programme, benefit your work if you know how to use them, some are straightforward to use whereas others are not. The main ones that i used were the lasso magnetic tool which enables you to cut around the image and the colour effects the gradient etc.
i-dvd is where the video is tansferred and burnt onto a disk. Using this i learnt how to upload my video into i-dvd and choose the theme, add the movie into the title screen. Then it's ready to be burnt to a disk.
We used youtube in the research process, to look at music video's that could help us in creating our own ones. I created an account on youtube, and uploaded my music video. I already knew how to do this due to previous videos for media, i had uploaded. I learnt the importantance of audience feedback, it's helps to have comments made about your work so you know what can be improved and what is good about it.
We also used facebook for audience feedback, uploading our video onto here to give us more audience feedback as well as using youtube.
We used Prezi to present our evaluation, i had never used this progamme before so i learnt alot whilst using it. What to do and how to use it is pretty easy to pick up. I learnt how to add in text, videos and photos. Also how to create the paths of when you click which parts it leads to.
Used throughout all the stages of production, this was beneficial for recording all of the planning research construction and progress throughout the project.
How effective is the combination of your main product and ancillary texts?
How effective is the combinantion of your main product and ancillary tasks.
Here are both of my ancillary tass for Florence and the machine- Kiss with a fist.
Here is my advert, i wanted to keep it simple but make it stand out to reading through the magazine. The picture i chose for my advert achieved this because it was of the artist in an unusal pose and took up most of the advert, so seeing it at a glance may draw people to look more closely into the advert. I chose a sepia effect instead of a bright colour to keep in with the theme throughout our video being vintage, i feel it continued the effect. Also keeping with the vintage theme i chose the scroll text. And i only included the most important parrts of information so that it was easy to read and the information you wanted you found out straight away this being the title, song and release date. Also the reccomendation of a popular magazine, which might draw in people that wouldn't usually listen but may be influenced because of the magazine the read to see if it was as good as they reccomended.
Here is my album cover, continuing the simple and vintage look. I used the image of the artist again so it was clear that it was her single and then duplicated it three times in different shades adding to the vintage effect of the video and advert. Also i used the same font as the advert to link the together.
However the others in my group had a different approach and didn't really link all of our work together even though we used the same font and images, they were slightly too different.
About NME magazine: Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
We researched into marketing the product, we decided that it was best to create a single instead of an album due to the issues of creating a name for the album. We decided that we would publish our advert in NME magazine as the magazine focused on the same genre as our music video. This would have the largest audience because of the magazine being open to variety of genres so it allowed us to gain a wider audience than expected. we also decided that we would put it up for download as there are more people using online stores like itunes to purchase there music. So it might have more success being advertised online aswell.
Classified Rates 2008 (Colour)
Full Page £ 3,920
Half Page £ 1,960
Quarter Page (4 columns) £ 1,120
Quarter Page (3 columns) £ 845
SCC rate £ 28.00
(Minimum of 3 cm X 1 column box)
New & Unsigned
Full Page £ 950 220 mm X 140 mm
Half Page £ 500 101 mm X 140 mm
Quarter page £ 275 101 mm X 75 mm
Sixth page £ 175 60 mm X 75 mm
Twelfth page £ 95 30 mm
Here are both of my ancillary tass for Florence and the machine- Kiss with a fist.
Here is my advert, i wanted to keep it simple but make it stand out to reading through the magazine. The picture i chose for my advert achieved this because it was of the artist in an unusal pose and took up most of the advert, so seeing it at a glance may draw people to look more closely into the advert. I chose a sepia effect instead of a bright colour to keep in with the theme throughout our video being vintage, i feel it continued the effect. Also keeping with the vintage theme i chose the scroll text. And i only included the most important parrts of information so that it was easy to read and the information you wanted you found out straight away this being the title, song and release date. Also the reccomendation of a popular magazine, which might draw in people that wouldn't usually listen but may be influenced because of the magazine the read to see if it was as good as they reccomended.
Here is my album cover, continuing the simple and vintage look. I used the image of the artist again so it was clear that it was her single and then duplicated it three times in different shades adding to the vintage effect of the video and advert. Also i used the same font as the advert to link the together.
However the others in my group had a different approach and didn't really link all of our work together even though we used the same font and images, they were slightly too different.
About NME magazine: Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
We researched into marketing the product, we decided that it was best to create a single instead of an album due to the issues of creating a name for the album. We decided that we would publish our advert in NME magazine as the magazine focused on the same genre as our music video. This would have the largest audience because of the magazine being open to variety of genres so it allowed us to gain a wider audience than expected. we also decided that we would put it up for download as there are more people using online stores like itunes to purchase there music. So it might have more success being advertised online aswell.
Classified Rates 2008 (Colour)
Full Page £ 3,920
Half Page £ 1,960
Quarter Page (4 columns) £ 1,120
Quarter Page (3 columns) £ 845
SCC rate £ 28.00
(Minimum of 3 cm X 1 column box)
New & Unsigned
Full Page £ 950 220 mm X 140 mm
Half Page £ 500 101 mm X 140 mm
Quarter page £ 275 101 mm X 75 mm
Sixth page £ 175 60 mm X 75 mm
Twelfth page £ 95 30 mm
We decided on the price being at £2.99 as it was only a single. If somebody was downloading the song online it would cost between the regions of 99p to £1.75 depending on the popularity. Also the song and video can be purchased seperatly online and not just the song which would be the case in shops. However more profit would come from sales in stores the online download would be preferable to consumers. The benefits of advertising online are
• Targeted & measurable
• Reaches a global audience
• Speed of response (point of sale)
• Cost effective
• Drives traffic to advertisers site
• Quality of ad
• Speed of turning around ad
• Ease of advertising with IPC
• Extension of strong existing brands andcommunities
• Perfect pairing with magazines
• Control of ad/site content withinclassified department
Online Media
Banner £10 cpm 468 X 60, 30k
Leader £12 cpm 728 X 90, 30k
Sky £12 cpm 120 X 600, 30k
MPU £12 cpm 300 X 250, 30k
Banner e-Newsletter £750 550 X 150, 30k 4 frames
microsites.nme.com/php/mediapack/pdf/nme_media_information
What have you learned from your audience feedback?
The stereotype of our target audience, which we gained feedback from.
The similarities between the actual artist and our actress who is recreating the artist, are that they are both representing a stereotype for indie/rock style of apperence. This is presented through the costume and genre of music that's used in the video. The role of in the video that each play are the same they are the main artist so the video is focused on them, so most of the shots are of different angles of them. Their function in the video is to create the video they do this through singing the song and acting out the story which is in the song.
The differences are that in florence and the machines verison the story is different so her role in the film is slightly different however she is still the main focus and artist.
The similarities between the actual artist and our actress who is recreating the artist, are that they are both representing a stereotype for indie/rock style of apperence. This is presented through the costume and genre of music that's used in the video. The role of in the video that each play are the same they are the main artist so the video is focused on them, so most of the shots are of different angles of them. Their function in the video is to create the video they do this through singing the song and acting out the story which is in the song.
The differences are that in florence and the machines verison the story is different so her role in the film is slightly different however she is still the main focus and artist.
The genre conventions used in the video focuses on mainly the alternative rock genre and stereotype this is because of the music of the video and the costumes used. This is because of the use of different video's in the same genre, they all have it focused on the artist or band at times then change to other shots that are locational ones. These video's were found during our research.
The uses and gratifications of my audience and how they will consume the text are presented throughout my video, they way in which the audience would be attracted to the video is through the genre of music, if they are intrested in the music then they would have the same understanding of the text that was imagined. The target audience was anyone that are intrested in this type of genre, whether they enjoy the music and style which is being shown. They would enjoy music of the same genre such as The maccabees, paloma faith etc, if they like the style of costumes used throughout the video then, they would probably shop in topshop/topman.
The uses and gratifications of my audience and how they will consume the text are presented throughout my video, they way in which the audience would be attracted to the video is through the genre of music, if they are intrested in the music then they would have the same understanding of the text that was imagined. The target audience was anyone that are intrested in this type of genre, whether they enjoy the music and style which is being shown. They would enjoy music of the same genre such as The maccabees, paloma faith etc, if they like the style of costumes used throughout the video then, they would probably shop in topshop/topman.
The way we attempted to get feedback on our music video was through showing it to as many people we could, in order to get some comments back. We used different methods such as uploading the video onto facebook and youtube, we also ased friends and teachers so we got a variety of comments and not just unhelpful ones.
The feedback that we gained from these methods helped us see that some parts of the video could be improved and that it didn't account for everyones prefernce, some parts weren't as easy to understand. This helped us to evaluate the strengths and weaknesses of the video.
The feedback lead us to think of some ways we could have improved the finished video, such as the title which is shown at the beginning of the video, and some shots which could have been lipsinked abit better.
Our product could be linked to real media texts in some shots, as some parts made it real because they could be seen in real media texts. The various locations and different shots, the main focus being on the artist is always shown in the same genre music videos.
The feedback lead us to think of some ways we could have improved the finished video, such as the title which is shown at the beginning of the video, and some shots which could have been lipsinked abit better.
Our product could be linked to real media texts in some shots, as some parts made it real because they could be seen in real media texts. The various locations and different shots, the main focus being on the artist is always shown in the same genre music videos.
In what ways does your media product use, develop or challenge forms and conventions of real media texts?
In the planning process of our video we researched many videos of the same genre and found that most of them had a story in the video, and the main focus of the video was of the artist or band telling the story.
One way we challenged and developed the forms and conventions is through the special effects we used whilst editing. An example of this is when Florence appears to be inside the television but she's not. We did this through filming the television part first then burnt it onto the disk and then played it through whilst filming. We decided to do this as its different and engages viewers at the start of the video so they are drawn to watch it. We used the forms and conventions of real media products through the setting and location we used in the music video which is used in typical music videos.
The stills of the music video illustrate who the main character is and watching it draw the attention to the viewer. The video is displayed as the typical layout of a music video, the amin focus on the artist and then cut to locations using different variations of shots. Also the way the style gives a vintage and uniqueness to it which relates to the genre of music.
One way we challenged and developed the forms and conventions is through the special effects we used whilst editing. An example of this is when Florence appears to be inside the television but she's not. We did this through filming the television part first then burnt it onto the disk and then played it through whilst filming. We decided to do this as its different and engages viewers at the start of the video so they are drawn to watch it. We used the forms and conventions of real media products through the setting and location we used in the music video which is used in typical music videos.
We had a different location. Florence and the machine's orginal video for kiss with a fist was set in a room and just had a white background in all the shots, whereas we decided to use three different locations, one being in a bedroom, outside a house and in London. We had real locations and gave a sense of social realism. The orginal video didn't have any real locations as it was filmed in a studio. I feel that our locations could relate to the audience more, however the orginal video is also effective as it hasn't got any distruptions.
With our costumes and props we chose them based on the style of Florence and the Machine and the genre of music as this would draw in our target audience.
We didn't really challenge the forms and conventions we mainly just developed and used existing ones that are presented in real media texts because to challenge the conventions would have confused the auidence it was aimed at, so i feel that following the conventions work better.
Friday, 26 March 2010
Evaluation
These are the questions I need to answer for my evaluation:
1) In what ways does your media product develop or challenge forms and conventions of real media products?
2) How effective is the combination of your media product and the ancillary tasks?
3) What have you learnt from audience feedback?
4) How did you use media technologies in the research, planning, construction and evaluation stages?
I will be presenting my evaluation on http://www.prezi.com/
1) In what ways does your media product develop or challenge forms and conventions of real media products?
2) How effective is the combination of your media product and the ancillary tasks?
3) What have you learnt from audience feedback?
4) How did you use media technologies in the research, planning, construction and evaluation stages?
I will be presenting my evaluation on http://www.prezi.com/
Advert
Here is my advert for a magazine, which i created in photoshop. I used the research i done on music adverts seen in magazines such as NME and Kerrang, these were all small ones that were featured only on certain pages. I used a photo that i took along with the ones i took for my cd cover to edit and create the advert. I changed the colour settings of the photo from black and white to a sepia setting then i changed the brightness and contrast of the photo. Then adding seperate layers for the text and adding in the ratings and text of Q magazine.
Final piece
Final piece
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