Starting this module we decided to start looking at different types of music videos and genres, to see which one would be best to work with. The majority of songs use the videos to tell a story about the song, linking the lyrics with the video. Other videos don't they just match the music and the video.
The brainstorming revolved mainly around the different genres and making sure the song we choose has a story. This is because we would like to use a song that has a story in the lyrics, then we would be able to make the video link with the lyrics and not just the music.
The main genres we looked at were:
Pop
-It has a wide appeal, doesn't have a narrow sub genre to fit to. It has a focus on commercial recording, often oriented towards a youth market, usually through the medium of relatively short and simple love songs. While these basic elements of the genre have remained fairly constant, pop music has absorbed influences from most other forms of popular music, particularly borrowing from the development of rock music, and utilizing key technological innovations to produce new variations on existing themes.
Miley cyrus, Lady gaga, JLS
http://www.youtube.com/watch?v=M11SvDtPBhA
http://www.youtube.com/watch?v=qrO4YZeyl0I
http://www.youtube.com/watch?v=JlfzNb_WeoA
Country
-Most country music has a story to tell, mainly about love or crime. Songs are sometimes ballads the lyrics depict the emotions and experiences.
Taylor swift, Rascal Flatts
http://www.youtube.com/watch?v=u2Mjp0ozGLo
http://www.youtube.com/watch?v=ddHxALmDkss&feature=related
http://www.youtube.com/watch?v=D1Xr-JFLxik
RnB
-Contemporary R&B has a polished record production style, drum machine-backed rhythms, and a smooth, lush style of vocal arrangement. Electronic influences are becoming an increasing trend in contemporary R&B, and the use of hip hop-inspired beats are typical, although the roughness and grit inherented in hip hop is may be reduced and smoothed out. R&B vocalists are often known for their use of melisma (singing of a single syllable of text while moving between several different notes in succession), popularized by vocalists such as Beyonce Knowles and Mariah Carey. Most RnB artists base their videos around them singing, or telling the story.
http://www.youtube.com/watch?v=gcMmRL6_r24
Indie/rock/alternative
-Indie rock artists are known for placing a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes self-owned and operated) and relying on touring, word-of-mouth, airplay on independent or college radio stations and, in recent years, the Internet for promotion. Musicians classified as indie rock are typically signed to independent record labels, rather than major record lables, although there are many examples of indie musicians switching to major labels mid-career. This practice blurs the lines between indie and mainstream music and is often the subject of debate amongst fans. Indeed, some bands that have spent most of their careers on major labels are still occasionally referred to by the press as indie rock because of their sound or aesthetic.
Most indie/rock artists base their videos around the band itselfs playing, aswell as telling the lyrical story.
The kooks, Jamie T, Athlete, The Maccabees
http://www.youtube.com/watch?v=ln_qHyGD9zo
http://www.youtube.com/watch?v=p7ZB2jMkOaI&feature=channel
http://www.youtube.com/watch?v=uriGngTXyrE
http://www.youtube.com/watch?v=72OHoDjAGeE
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Good start, Katie. You will need to make some definite decisions soon though. Can you take a picture of the work you did last week and post it for evidence?
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